The Nike Story: Part 1

Posted on May 27, 2015 in Discover | No Comments
The Nike Story: Part 1

There are very few brands that have managed to prove their competency and sustainability in the 20th century with the success that approaches the success of Nike Inc.  Nike has captured a Titanic position in the sporting and brand marketing world. Nike is headquarted in Beaverton, Oregon. Many would consider Nike one of, if not […]

The New Balance Story

Posted on May 21, 2015 in Discover | No Comments
The New Balance Story

New Balance is a favorite running athletic brand that specializes in running footwear (interesting to know: New Balance owns the brands:  Dunham & PF Flyers) New Balance started as an arch support manufacturing company! The company was started in 1906 by William J. Riley in Belmont, Massachusetts. Understanding the need for good arch support for […]