So what’s global design and innovation firm Frog all about?

Posted on Feb 17, 2014 in Discover | 3 Comments
So what’s global design and innovation firm Frog all about?

Industrial design may be a century old art, but when it comes to downright bloody-good innovation, Frog Design Inc can take a bow. Founded by industrial designer Hartmut Esslinger in Germany in 1969, Frog initially ventured into industrial design…until it saw its potential and moved on to human factors & ergonomics. As a global design and innovation firm Frog Design has not just come off age, it has taken usability into a whole new age – futuristic of course.

Frog Design Studio Munich, SF

  • Frog Design Studio Munich (Photo Credit - frogdesign.com)
  • Frog Design Studio SF (Photo Credit - frogdesign.com)

Photo Credit – frogdesign.com

Hartmut’s contribution was hailed as spurring a wave of emotional design that was aimed at making the daily lives of people easier and innovatively chic. We say it couldn’t have been closer to the truth. By the time he began experimenting with his ideas, a phenomenon called frog product design was steadily making the rounds.

Multi-Nozzle Shower SprayersMulti-Nozzle Shower Sprayers (Photo Credit - frogdesign.com)Photo Credit – frogdesign.com

So from this…

Television SetsTelevision Sets (Photo Credit - frogdesign.com)Photo Credit – frogdesign.com

It moved on to this…

Yamaha Bike DesignYamaha Bike Design (Photo Credit - frogdesign.com)Photo Credit – frogdesign.com

And this…

Frog Designed Blink Car ChargerOptimized-Frog Designed Blink Car Charger (Photo Credit - theevproject.com)Photo Credit – theevproject.com

The turn of the 21st century was high on UI/UX design, propelled, as we very well know, by digitization. So, people began seeking constant improvements on their products, mostly technology oriented in the digital age. Frog user experience was the ubiquitous design firm’s take on simplifying intricate technologies into user friendly systems that were innovative and highly improved, and yet easy on the eyes.

Frog Designed NYC Payphone, Payphone close-up, Metadistretti E-Monitor for Cardiac Patients 

  • Frog Designed NYC Payphone (Photo Credit - frogdesign.com)
  • Frog Designed NYC Payphone Close-Up (Photo Credit - frogdesign.com)
  • Metadistretti E-Monitor for Cardiac Patients (Photo Credit - frogdesign.com)

Photo Credit – frogdesign.com

Check out this informative video on how the creative brains behind Frog perceive design. Watch some of the most mind-blowing engineering takes on product strategy and design unfold from an idea into world-class systems.

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