WTF is behind theWTFactory?  

Hi, I’m Keith the lead product designer for theWTFactory, curator of theWTFactory blog, dreamer, and lover of great design.  When I say design I mean more than aesthetics ( I do love a clean, modern, classic look) but as Steve Jobs stated:

“Design is not just what it looks like and feels like. Design is how it works.” | Steve Jobs

My mission for theWTFactory is to enhance our lives with design.  Whether that means changes in how we use a product, how a product feels, how a product looks, or bringing a whole new product category to the market?  Well, there are no limits to design….Stay Tuned

From time to time I’ll post on and